Launching of Research Study on The marketing and interference tactics of the tobacco industry and its front groupsIslamabad ( ) Society for Alternative Media and Research (SAMAR) organized Launching of Research Study on “The marketing and interference tactics of the tobacco industry and its front groups”. Findings of a research show that Tobacco Industry misleads and attempts to portray its New Novel Products (NNPs) as harmless with no negative effects on public health through different means of communication. Moreover tobacco industry produces and disseminates misleading on research based information of its need to convince and attract youth to buy its products. The event was graced by renowned health experts and anti-tobacco advocated including Dr. Minhaj us Siraj, Professor, Health Services Academy, Research Journalist Yawar Abbas, Mr. Shahzad Alam Khan, National Professional Officer, WHO, Mr. Khuram Hashmi, Senior Technical Advisor, The Union, Sania Ali Khan Focal Person (STOP) A Global Tobacco Industry Watchdog, Mr. Mazhar Arif Executive Director SAMAR, Dr Saba Amjad COO, Heart File and representatives of civil society and media. Speakers urges that tobacco industry engages directly in lobbying and influencing policymaking to avoid facing negative market results and to continue promotional activities without any barrier, particularly with regards to novel products. Speakers show their concern that enforcement agencies can play effective role to control TI's marketing and promotional activities especially for non-combustible novel products. Communication officer explained that the purpose of the study is to understand exactly the tactics and activities of TI and its front groups, besides their marketing strategies to promote novel tobacco products (NNPs). Participation discussed further that Tobacco Control efforts could be accelerated in Pakistan and how Pakistan can achieve targets agreed in Framework Convention on Tobacco Control (FCTC). Participants pledged to accelerate efforts regarding FCTC's targets and tobacco control activities in Pakistan.

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